.The records in Google Analytics 4 may be perplexing. Take, for instance, achievement records-- the networks sending web traffic to your web site-- at Documents > Accomplishment. The area provides 2 types of acquisition: individual and also traffic (i.e., treatments).I'll take care of those files in this blog post.Web Traffic Resources in GA4." Customer accomplishment" vs. "Website traffic acquisition".These 2 records in the Acquisition area make known where each site visitor arised from. Consumer accomplishment stands for the initial source that delivered the person to your web site. Web traffic acquisition is actually the absolute most current.Claim a newbie website visitor concerned your web site from clicking on a natural hunt listing. GA4 will definitely organize that preliminary check out in the "Organic search" stations for each documents. But if she leaves and returns a few days later on from a Facebook advertisement, GA4 will definitely detail the 2nd browse through in the "Paid out social" network in the "Website traffic achievement" record and also "Organic search" in "Individual acquisition.".To put it simply, the "Web traffic acquisition" file does not differentiate between new and also returning consumers. It presents the total treatments and where each originated. The "Individual achievement" report presents the complete users and their first (newbie) resource.Networks.Each records reveal "nonpayment channel groups"-- traffic-source categories-- consisting of:." Direct." Site visitors that entered your URL in their internet browser's search pub." Organic Search." Guests that clicked a natural listing on Google, Bing. or another search engine." Organic Social." Site visitors that clicked an all natural post on a social networks site." Email."." Paid for Search."." Paid Social."." Reference." Site visitors that clicked non-ad web links on 3rd party sites." Organic Video clip." Visitors who clicked non-ad links on internet sites including YouTube, TikTok, and also Vimeo.For details on each stations, click the pull-down menus on each report. In "User Achievement," click the "Very first customer default network team" food selection and select "Very first customer resource" for the listing of coming from domains.For thorough resources of customers, click on the "Initial user nonpayment network team" menu and choose "Initial user resource." Click graphic to increase the size of.In the "Website traffic Achievement" report, click "Session nonpayment network group" as well as pick "Treatment source.".For thorough resources of sessions, click on the "Treatment nonpayment stations team" menu as well as select "Treatment source." Click on graphic to increase the size of.The numbers might be actually various because of brand-new versus coming back visits.You can limit both files to a single web page via the "Add filter" choice on top.Select "Incorporate filter.".Click "Select sizes.".Select "Touchdown page + question string".Select "consists of" below "Suit kind.".Paste your webpage's link slug (the component after the "/") or any sort of word (including "much smaller") coming from that URL.The visitor traffic and also consumer acquisition records will now reveal information for that URL.Restriction the acquisition mentions to a solitary web page, like this instance for an URL having "smaller." Click on image to increase the size of.In most cases, the consumer and traffic accomplishment records are interchangeable. The differences, again, come from coming back website visitors. Irrespective, the records reveal the sources of traffic-- networks that present your brand name as well as travel yield visits.